Creative Director

.smithbrand · Full-time 2023 - Present ·

• Craft elegantly simple clothing reflecting .smithbrand ethos
  Tell compelling stories and foster community connections
  Drive purposeful action with authenticity and continuous improvement
  Champion sustainability alongside our brand valuesCraft elegantly simple clothing reflecting .smithbrand ethos Tell compelling stories and foster community connections Drive purposeful action with authenticity and continuous improvement Champion sustainability alongside our brand values

• Skills: Content Marketing · Research Skills · Analytical Skills · Brand Marketing · Marketing OperationsSkills: Content Marketing · Research Skills · Analytical Skills · Brand Marketing · Marketing Operations

• Content Writer

  Alone Again Studio · Freelance Dec 2023 - Present

  • Engage target audience with creative storytelling and content development for fashion industry clients
    Apply expertise in marketing and global trends to tailor content strategies to diverse consumer bases
    Enhance content engagement by 15%, demonstrating a tangible increase in audience interaction and engagement Collaborate with illustrators and graphic designers to produce cohesive and visually appealing content
    Implement SEO strategies to increase organic traffic and optimize content for search engine visibility.Engage target audience with creative storytelling and content development for fashion industry clients Apply expertise in marketing and global trends to tailor content strategies to diverse consumer bases Enhance content engagement by 15%, demonstrating a tangible increase in audience interaction and engagement Collaborate with illustrators and graphic designers to produce cohesive and visually appealing content Implement SEO strategies to increase organic traffic and optimize content for search engine visibility.

  • Skills: Content Marketing · Research Skills · Analytical Skills · Brand MarketingSkills: Content Marketing · Research Skills · Analytical Skills · Brand Marketing

• Creative CopywriterCreative Copywriter

  Quantasy + Associates · Freelance Apr 2023 - Jun 2023 · 3 mos Apr 2023

  • Communicate Wells Fargo's commitment as a resource for the unique financial needs of the African-American entrepreneur.Communicate Wells Fargo's commitment as a resource for the unique financial needs of the African-American entrepreneur.

  • Skills: Grammar · Storytelling · High Level Of Accuracy · Marketing Campaigns · Attention to DetailSkills: Grammar · Storytelling · High Level Of Accuracy · Marketing Campaigns · Attention to Detail

• Creative Copywriter

  Nixon ·Apr 2023 - Jun 2023 ·

  • Responsible for customer-facing emails and landing pages across North American and international markets Collaborated with the creative director to develop language and messaging for product descriptions and categories Conducted market research to establish messaging guidelines that resonate with the premium accessory marketResponsible for customer-facing emails and landing pages across North American and international markets Collaborated with the creative director to develop language and messaging for product descriptions and categories Conducted market research to establish messaging guidelines that resonate with the premium accessory market

  • Skills: Grammar · online writing · Storytelling · High Level Of Accuracy · Attention to DetailSkills: Grammar · online writing · Storytelling · High Level Of Accuracy · Attention to Detail

• Senior Copywriter

  California Bank & Trust ·Full-time Nov 2019 - Mar 2021

  • Increased registration for Best Bank Awards, yielding 2 winning placements in San Diego and Orange County
    Responsible for creative planning and quality control for brand content and designs deployed in the market
    Increased search result rankings with SEO web copy, yielding an increase of daily site visits by 5.23% globally
    Designed and deployed company-wide brand standards and messaging guidelines approved by leadershipIncreased registration for Best Bank Awards, yielding 2 winning placements in San Diego and Orange County Responsible for creative planning and quality control for brand content and designs deployed in the market Increased search result rankings with SEO web copy, yielding an increase of daily site visits by 5.23% globally Designed and deployed company-wide brand standards and messaging guidelines approved by leadership

  • Skills: Grammar · Web Content Writing · Content Marketing · Project Management · online writing · Communication · Journalism · Creative Writing · Research Skills · High Level Of Accuracy · Copywriting · User Experience Writing · SEO Copywriting · Creative Conception · Attention to Detail · Digital CopywritingSkills: Grammar · Web Content Writing · Content Marketing · Project Management · online writing · Communication · Journalism · Creative Writing · Research Skills · High Level Of Accuracy · Copywriting · User Experience Writing · SEO Copywriting · Creative Conception · Attention to Detail · Digital Copywriting

• Contract CopywriterContract Copywriter

  Mission Federal Credit Union · Contract Nov 2018 - Jan 2019

  • Rewrite and “punch up” existing website copy and concept new marketing campaign messaging.Rewrite and “punch up” existing website copy and concept new marketing campaign messaging.

  • Skills: Grammar · Web Content Writing · online writing · Communication · Writing · Research Skills · High Level Of Accuracy · Copywriting · Creative Ideation · Creative Conception · Attention to DetailSkills: Grammar · Web Content Writing · online writing · Communication · Writing · Research Skills · High Level Of Accuracy · Copywriting · Creative Ideation · Creative Conception · Attention to Detail

• CopywriterCopywriter

  Shari's Berries Sep 2017 - Jul 2018

  • Revised product descriptions yielding a 2.3% increase in order volume for graduations and seasonal holidays
    Paired compelling and persuasive copy with visual elements to enhance web and social media presence
    Wrote original, creative content for promotional advertisements for monthly multichannel marketing campaignsRevised product descriptions yielding a 2.3% increase in order volume for graduations and seasonal holidays Paired compelling and persuasive copy with visual elements to enhance web and social media presence Wrote original, creative content for promotional advertisements for monthly multichannel marketing campaigns

  • Skills: Creative · Grammar · Web Content Writing · E-Commerce · online writing · Communication · Creative Writing · High Level Of Accuracy · B2C e-commerce · Copywriting · Creative Ideation · User Experience Writing · Creative Conception · Attention to DetailSkills: Creative · Grammar · Web Content Writing · E-Commerce · online writing · Communication · Creative Writing · High Level Of Accuracy · B2C e-commerce · Copywriting · Creative Ideation · User Experience Writing · Creative Conception · Attention to Detail

• Creative Copywriter

  WINDOWSEAT Inc. Mar 2015 - Dec 2015

  • Responsible for reviewing, revising, and approving the accuracy and consistency of messaging to maintain the brand
    story and integrity onsite at video shoots and across multichannel marketing initiatives and deployments
    Authored and oversaw 12+ creative assets for marketing materials deployed by clients – Quiznos and Mattel
    Crafted weekly blog campaigns, yielding a 4% increase in website traffic and engagement within six months responsible for reviewing, revising, and approving accuracy and consistency of messaging to maintain the brand story and integrity onsite at video shoots and across multichannel marketing initiatives and deployments Authored and oversaw 12+ creative assets for marketing materials deployed by clients – Quiznos and Mattel Crafted weekly blog campaigns, yielding a 4% increase in website traffic and engagement within six months

  • Skills: Grammar · Web Content Writing · Project Management · Scriptwriting · online writing · Creative Writing · Storytelling · Research Skills · Creative Problem Solving · High Level Of Accuracy · Social Media · Copywriting · Creative Ideation · Marketing Campaigns · Creative Conception · Attention to DetailSkills: Grammar · Web Content Writing · Project Management · Scriptwriting · online writing · Creative Writing · Storytelling · Research Skills · Creative Problem Solving · High Level Of Accuracy · Social Media · Copywriting · Creative Ideation · Marketing Campaigns · Creative Conception · Attention to Detail

• Contract Copywriter

  TOMS ·Full-time May 2014 - Oct 2014

  • • Produced original, creative copy for customer-facing emails and online advertising content for US, Canada, and international markets
    • Wrote extensive product copy for footwear, accessories, and coffee
    • Created monthly calendars for retail outlets promoting unique events to capture target audience
    • Collaborated with the creative director in completing special projects (e.g., Movember Foundation) from planning to on-time completion of quality deliverables• Produced original, creative copy for customer-facing emails and online advertising content for US, Canada, and international markets • Wrote extensive product copy for footwear, accessories, and coffee • Created monthly calendars for retail outlets promoting unique events to capture target audience • Collaborated with the creative director in completing special projects (e.g., Movember Foundation) from planning to on-time completion of quality deliverables

  • Skills: Grammar · Web Content Writing · E-Commerce · online writing · Creative Writing · Storytelling · Research Skills · High Level Of Accuracy · B2C e-commerce · Copywriting · Creative Ideation · User Experience Writing · Creative Conception · Attention to DetailSkills: Grammar · Web Content Writing · E-Commerce · online writing · Creative Writing · Storytelling · Research Skills · High Level Of Accuracy · B2C e-commerce · Copywriting · Creative Ideation · User Experience Writing · Creative Conception · Attention to Detail

• Freelance CopywriterFreelance Copywriter

  The Lambesis Agency · FreelanceThe Lambesis Agency · FreelanceApr 2012 - Oct 2013 · 1 yr 7 mosApr 2012 to Oct 2013 · 1 yr 7 mosSan Diego, California, United States · On-siteSan Diego, California, United States · On-site

  • • Projects: Fisker Automotive, Coca-Cola Company (Fuze, Dasani, Dasani Drops), and Charmin Charlie
    • Duties: Creative concepting and strategic planning for pitches• Projects: Fisker Automotive, Coca-Cola Company (Fuze, Dasani, Dasani Drops), and Charmin Charlie • Duties: Creative concepting and strategic planning for pitches

  • Skills: Grammar · Storytelling · Research Skills · High Level Of Accuracy · Copywriting · Marketing Campaigns · Market Research · Attention to DetailSkills: Grammar · Storytelling · Research Skills · High Level Of Accuracy · Copywriting · Marketing Campaigns · Market Research · Attention to Detail

• Online EditorOnline Editor

  The Hundreds · Full-timeThe Hundreds · Full-timeJun 2011 - Mar 2012 · 10 mosJun 2011 to Mar 2012 · 10 mosLos Angeles, California, United States · On-siteLos Angeles, California, United States · On-site

  • • Schedule and conduct interviews for thehundreds.com online and print magazines
    • Write e-commerce product description for The Hundreds online store
    • Optimize and maintain PR relationships• Schedule and conduct interviews for thehundreds.com online and print magazines • Write e-commerce product description for The Hundreds online store • Optimize and maintain PR relationships

  • Skills: Grammar · Project Management · online writing · Research Skills · High Level Of Accuracy · Attention to DetailSkills: Grammar · Project Management · online writing · Research Skills · High Level Of Accuracy · Attention to Detail

• Global Marketing DirectorGlobal Marketing Director

  Royal Elastics · Full-timeRoyal Elastics · Full-timeDec 2010 - Jun 2011 · 7 mosDec 2010 to Jun 2011 · 7 mos

  • • Continually maintained and improved Royal Elastics' reputation and positive image in markets served
    • Oversaw preparation of marketing copy, images, videos, emails, and other collateral, including lookbooks, catalogs, and print and online advertisements
    • Built and strengthened strategic relationships with vendors, advertising agencies, pr agencies, and leading partners in Streetwear and fashion industries
    • Presented detailed marketing strategy plans to domestic and international stakeholders.
    • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.• Continually maintained and improved Royal Elastics' reputation and positive image in markets served • Oversaw preparation of marketing copy, images, videos, emails, and other collateral, including lookbooks, catalogs, and print and online advertisements • Built and strengthened strategic relationships with vendors, advertising agencies, pr agencies, and leading partners in Streetwear and fashion industries • Presented detailed marketing strategy plans to domestic and international stakeholders. • Established, initiated, and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

  • Skills: Marketing · Grammar · Web Content Writing · Art Direction · Marketing Strategy · Research Skills · High Level Of Accuracy · Online Advertising · B2C e-commerce · Marketing Campaigns · Marketing Writing · Marketing Operations · Media Buying · Attention to DetailSkills: Marketing · Grammar · Web Content Writing · Art Direction · Marketing Strategy · Research Skills · High Level Of Accuracy · Online Advertising · B2C e-commerce · Marketing Campaigns · Marketing Writing · Marketing Operations · Media Buying · Attention to Detail

• Editor-in-ChiefEditor-in-Chief

  Vapors Magazine · Full-timeVapors Magazine · Full-timeJul 2006 - Jul 2009 · 3 yrs 1 moJul 2006 to Jul 2009 · 3 yrs 1 mo

  • • Oversaw, trained, and developed writers, junior editors, and freelancers to optimize production and quality of work
    • Liaised with Managing Editor to supervise daily operations and set production and performance goals
    • Minimized procedural problems and publication errors by overseeing every detail before final publication
    • Adhered to ethical guidelines and standards to promote responsible publication and media practices
    • Established editorial direction and publication policies and procedures and monitored and maintained functional consistency• Oversaw, trained, and developed writers, junior editors, and freelancers to optimize production and quality of work • Liaised with Managing Editor to supervise daily operations and set production and performance goals • Minimized procedural problems and publication errors by overseeing every detail before final publication • Adhered to ethical guidelines and standards to promote responsible publication and media practices • Established editorial direction and publication policies and procedures and monitored and maintained functional consistency

  • Skills: Online Marketing · Grammar · Online Journalism · Project Management · online writing · Journalism · Editorial · Storytelling · Research Skills · Cross-functional Team Leadership · Editing · High Level Of Accuracy · Marketing Operations · Attention to DetailSkills: Online Marketing · Grammar · Online Journalism · Project Management · online writing · Journalism · Editorial · Storytelling · Research Skills · Cross-functional Team Leadership · Editing · High Level Of Accuracy · Marketing Operations · Attention to Detail

• Marketing Director/Online EditorMarketing Director/Online Editor

  Twelve Bar apparel · Full-timeTwelve Bar apparel · Full-timeJan 2008 - Jun 2009 · 1 yr 6 mosJan 2008 to Jun 2009 · 1 yr 6 mosLos Angeles, CALos Angeles, CA

  • • Establish campaign project plan, track delivery, and execution results
    • Book all Photo Studio shoots, and was the key connection between Studio and Marketing
    • Created and maintained relationships with PR representatives and influencers for seeding opportunities• Establish campaign project plan, track delivery, and execution results • Book all Photo Studio shoots, and was the key connection between Studio and Marketing • Created and maintained relationships with PR representatives and influencers for seeding opportunities

  • Skills: Grammar · Project Management · online writing · Marketing Strategy · Storytelling · Research Skills · High Level Of Accuracy · Copywriting · Marketing Operations · Attention to DetailSkills: Grammar · Project Management · online writing · Marketing Strategy · Storytelling · Research Skills · High Level Of Accuracy · Copywriting · Marketing Operations · Attention to Detail

• Freelance CopywriterFreelance Copywriter

  Fox Racing · FreelanceFox Racing · FreelanceDec 2005 - Jun 2006 · 7 mosDec 2005 to Jun 2006 · 7 mosNewport Beach, California, United States · On-siteNewport Beach, California, United States · On-site

  • • Write clear, compelling copy for product descriptions, ads, blog posts, and newsletters
    • Provide and curate content for the relaunch of foxracing.com
    • Brainstorm with the Marketing and Photo Studio department to create eye-catching assets for sales and marketing assets• Write clear, compelling copy for product descriptions, ads, blog posts, and newsletters • Provide and curate content for the relaunch of foxracing.com • Brainstorm with the Marketing and Photo Studio department to create eye-catching assets for sales and marketing assets

  • Skills: Grammar · online writing · High Level Of Accuracy · Attention to DetailSkills: Grammar · online writing · High Level Of Accuracy · Attention to Detail

• Creative CopywriterCreative Copywriter

  The Lambesis Agency · Full-timeThe Lambesis Agency · Full-timeJan 2000 - May 2005 · 5 yrs 5 mosJan 2000 to May 2005 · 5 yrs 5 mosSan Diego, CaSan Diego, Ca

  • • Produced original, creative print, broadcast, and digital advertisements for SKYY Vodka brands Hitachi, Nordstrom, and bebe.
    • Wrote advertising copy for online content, adhering to the client's overarching brand identity and personality
    • Created high-impact messaging such as headlines, taglines, and print copy for promotional advertisements and marketing materials
    • Maintained visual, audio, and story consistency during location and on-set shoots and postproduction sessions• Produced original, creative print, broadcast, and digital advertisements for SKYY Vodka brands Hitachi, Nordstrom, and bebe. • Wrote advertising copy for online content, adhering to the client's overarching brand identity and personality • Created high-impact messaging such as headlines, taglines, and print copy for promotional advertisements and marketing materials • Maintained visual, audio, and story consistency during location and on-set shoots and postproduction sessions

  • Skills: Grammar · Web Content Writing · Art Direction · Scriptwriting · online writing · Storytelling · High Level Of Accuracy · Copywriting · Marketing Campaigns · User Experience Writing · Marketing Operations · Attention to Detail