Maurice Pendarvis

United States • 619-602-3607 • mpendarvis@gmail.com
Portfolio: www.wrtrsblc.com

DIGITAL COPYWRITER | CONTENT STRATEGIST

Digital copywriter and content strategist specializing in SEO, AI-assisted content development, email marketing, and conversion-focused storytelling. Experienced building brand voice, web content, and campaign messaging for hospitality, retail, finance, lifestyle, and streetwear brands.

CORE SKILLS

  • SEO Copywriting

  • AI Prompt Engineering

  • Conversion Copywriting

  • Email Marketing

  • Content Strategy

  • Brand Messaging

  • UX Writing

  • WordPress & CMS Publishing

  • Creative Direction

  • Digital Campaigns

  • Cross-Channel Marketing

  • Brand Voice Development

  • Adobe Creative Suite

  • Figma & Canva

  • Remote Collaboration Tools (Slack, Notion, Google Workspace)

PROFESSIONAL EXPERIENCE

Freelance Copywriter & Content Strategist

Independent Consultant | 2013–Present

  • Develop SEO-driven website copy, email campaigns, branded storytelling, and marketing content for lifestyle, retail, hospitality, and consumer brands.

  • Partner with businesses to refine messaging strategy, improve customer engagement, and strengthen brand voice consistency across digital channels.

  • Utilize AI-assisted workflows and prompt engineering tools to accelerate ideation, optimize content production, and support campaign execution.

  • Produce conversion-focused content for websites, blogs, social media, product launches, and digital marketing initiatives.

Content Writer

La Familia Forever | 2010–Present

  • Author daily lifestyle and culture-focused editorial content for the Los Angeles-based streetwear brand.

  • Translate brand identity into long-form storytelling and digital content that reinforces community engagement and audience loyalty.

  • Maintain a consistent editorial voice aligned with the company’s B2C positioning and urban culture aesthetic.

Senior Copywriter

California Bank & Trust | 2019–2021

  • Created SEO-driven web copy and WordPress content that contributed to a 5.23% increase in daily website traffic and engagement.

  • Developed marketing, PR, and campaign messaging aligned with compliance standards and enterprise brand guidelines.

  • Contributed award-winning marketing communications that helped support two “Best Bank” recognitions.

  • Collaborated cross-functionally with marketing and digital teams to improve customer-facing communications.

Global Marketing Director

Royal Elastics USA | 2010–2011

  • Directed global brand strategy across U.S., Asian, and Australian markets.

  • Led international product launches and coordinated cross-functional creative execution across retail, digital, and in-store environments.

  • Managed influencer and artist partnerships to strengthen cultural relevance and expand earned media exposure.

  • Oversaw multi-market messaging consistency and localized campaign adaptation.

Additional Agency & Editorial Experience

Editor-in-Chief

Vapors Magazine

  • Directed editorial strategy and creative vision for a global street-culture publication.

  • Increased publication revenue by 20% through audience-focused content initiatives.

Creative Copywriter

The Lambesis Agency

  • Developed campaign copy and brand voice systems for national and global brands including SKYY Vodka, Hitachi, Fisker Automotive, and bebe.

  • Supported integrated campaigns spanning print, digital, experiential, and retail channels.

EDUCATION & CERTIFICATIONS

  • Professional Certificate — Google

  • Project Certificate — Coursera

  • Studies in Film — Saddleback College

  • Studies in Creative Writing & Communications — San Diego City College

TOOLS & PLATFORMS

WordPress • Adobe Creative Suite • Firefly • Figma • Canva • Google Workspace • Slack • Notion • AI Content Tools • SEO Optimization Tools

SELECT EXPERTISE

Brand Storytelling • Digital Content Strategy • AI-Assisted Content Development • SEO & Web Content • Marketing Campaigns • Editorial Strategy • Consumer Messaging • Conversion Optimization