maurice pendarvis

Senior Copywriter + Storyteller

contact

+1 619-602-3607

mpendarvis@gmail.com

USA

www.wrtrsblc.com

education

Saddleback College

Studies: Film

San Diego City College

Studies: Creative Writing + Communications

Key Skills

• Brand Strategy & Research: B2C/B2B Strategy, Strategic Frameworks, AI-Driven Consumer Insights, Consumer Psychology, Competitive Audits.

• Messaging & Copywriting: Global Brand Voice, AI Content Optimization & Prompt Engineering, SEO, UX Writing, Cross-channel.

• Creative Direction: Adobe Creative Suite (Firefly/Generative Fill), Figma, Canva.

• Global Remote Ops: AI Workflow Automation, Asynchronous Collaboration (Slack, Notion, G-Suite), Cross-Cultural Localization.

Career Highlights

• Spearheaded SEO-driven web copy via WordPress, fueling a 5.23% lift in daily traffic and digital engagement.

• Enforced global brand standards and messaging guidelines, ensuring a consistent, legally compliant voice across all channels.

• Authored award-winning PR and marketing copy that secured two “Best Bank” titles, elevating market credibility.

California Bank & Trust| Sr. Copywriter 2019-2021

Royal Elastics, USA | Global Marketing Director 2010-2011

• Defined and executed a unified global brand strategy across Australian, Asian, and US markets, ensuring a consistent brand identity across retail and e-commerce channels.

• Led high-stakes 360-degree international product launches, managing a global budget and coordinating with regional teams to localize digital, OOH, and in-store creative assets.

• Spearheaded global brand partnerships with the Andy Warhol Foundation, influencers, and artists to drive cultural relevance and earned media coverage.

Agency & Editorial Experience

Vapors Magazine | Editor-in-Chief: Directed creative vision and scaled revenue by 20% for global street-culture publication.

The Lambesis Agency | Creative Copywriter: Developed 360° global campaigns and brand voice guidelines for SKYY Vodka, Hitachi, USA, and bebe.

Marketing Consultant/Copywriter | 2005 – Present

• Directed creative services and B2C brand strategy for Disney, adidas, Vans, TOMS, DC Shoes, Nixon, Traffix Agency, Schiefer Chopshop, Quantasy & Associates, enhancing messaging through consumer psychology insights.

• Developed and executed content strategies and strategic frameworks with leading agencies to improve client visibility and outreach.